To change behavior...

Fireproof Children training provides…

Susceptibility

How likely is it?

People must believe they, or their loved ones, are at risk

• Relevant local or regional data
• Facilitation of sharing of participants' personal or community experiences with fire and/or unintentional injuries

Severity

How bad could that be?

People must believe that the effects of the risk are serious

• The facts about the number of deaths and injuries resulting in emergency room visits and/or hospitalization, and their cost, from fire and other unintentional injuries

Benefits

What's in it for me?

People must believe that behaviors being recommended will really reduce the risk of death and injuries

• Research-based evidence that taking the recommended action does reduce deaths and injuries

Barriers

I know I should, but…

People must believe the barriers to making these changes are not too great

• Easy next steps they can take, which cost little or nothing
• Information about help available (e.g. smoke alarms from fire department)

Self Efficacy

Do I have what I need?

Do I know what to do?

People must believe they are capable of making these changes

• Specific actions to take to address the top 5 causes of fires and home injuries, with an emphasis on building skills and strategies for success

Social Norms

Are other people doing this?

People must believe that their peers are also making these changes

• Success stories from their own and other similar communities

Cues to action

I meant to, but…

Reminders and simple tools help sustain new behaviors

• Checklists, online resources, and free or low-cost tools, kits and books