Social marketing is the biggest buzz word in training and public education today.  It's a strategy that goes beyond 'awareness' to motivate and activate real change in people's behavior, from using seat belts to checking smoke alarms.  It recognizes that to change behavior and get people to take action, you have to address their perceptions, social norms and barriers to that change, and give people real benefits to making the change.

At Fireproof Children, social marketing sounds very familiar because we've been using similar insights and techniques for decades. We've always known that safety training is effective only when it addresses real behavior change. We've always addressed perceptions, barriers, social norms and benefits.  The specific training model we use is an expanded version of the Health Belief Model*, which is also used by the Centers for Disease Control and Prevention.

Read more about how we address the key elements of effective training.

Our train-the-trainer workshops:

• Are developed with input from the target audience, e.g. from firefighters on what they need when they make home visits, from early childhood educators about what they can really use in their classrooms;
• Provide high-impact, to-the-point training;
• Cover motivation and rapport building as well as content;
• Are designed to be sustainable, including free or low-cost and easily reproducible resources;
• Are integrated with the routines and available time of the specific audience;
• Provide skills for leveraging existing organizational and community resources;
• Are enhanced by the varied backgrounds and wide experience of our training team.

Learn more about specific Training Programs.

Contact us about our Training Programs.

*Gielen, A.C., Sleet, D. (2003).  Application of behavior-change theories and methods to injury prevention.  Epidemiologic Reviews, 25, 65-76, and

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